Archives for posts with tag: Stella McCartney

I’ve been a long-time fan of Stella McCartney, so there is really no other reason for this post than the gorgeous clothes featured in this editorial published by Harper’s Bazaar Latin America. I love that the androgynous Bo Don was cast. She perfectly embodies the masculine and sportswear inspired cuts. This is what I want my hair to look like, and these are the clothes I want to wear on a daily basis. I mean, of course you can always count on the likes of Zara etc. to sell some cheap rip-offs. It’s just not the same… Nope, sorry Zara, I love you very much and my wardrobe consists of a looooot of your clothes, but it just isn’t. And now enjoy the real thing:
BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_1BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_2BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_3BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_4BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_5BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_6BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_7BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_8BO DON IN STELLA MCCARTNEY FOR HANS NEUMANN IN HARPER’S BAZAAR LATIN AMERICA_9

Bo Don shot by Hans Neumann for Harper’s Bazaar Latin America

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Ok, so let’s talk some more about the Fall 2013 campaigns. I get that the businesses behind these brands are multi-billion dollar operations that have to sell their merchandise; and in order to achieve that with the greatest amount of success, they have to appeal to a very wide range (of very rich) people. No, actually, they have to appeal to everyone – since the less rich will still buy the perfumes, underwear, sunglasses etc. they can afford – which makes the task even more difficult. So yeah, I guess that they can’t really take any risks, that they can’t experiment with new, innovative marketing ideas. But some of the images presented in the campaigns are so old-fashioned, so predictable, dull and boring, I wouldn’t take a second look if it wasn’t for the famous and renowned name splashed under it. Well, and that’s probably it, in the end: Who needs to risk losing customers with some edgy, over-the-top imagery, if you can just slap your big name under some unimaginative pictures.
So, without further ado, here I present you part I of what I’d like to call the „The Good (yeah, some are still good, after all, see also here and here), The Bad and The Ugly“. Stay tuned for part II, coming tomorrow, and part III, on Thursday.

The Good:

CARVEN
I really love the idea behind this campaign. The images are hauntingly beautiful, irritating and disturbing.  And despite the fact that the merchandise they are trying to sell here – clothes – are out of focus, you somehow still get a feeling for the texture and the (I guess) softness of the material. For my part, I just want to go and cozy up in one of the coats.Carven FW 13.14 Marine Deleeuw by Viviane Sassen_1Carven FW 13.14 Marine Deleeuw by Viviane Sassen_5Carven FW 13.14 Marine Deleeuw by Viviane Sassen_2Carven FW 13.14 Marine Deleeuw by Viviane Sassen_4
Marine Deleeuw shot by Viviane Sassen

PROENZA SCHOULER
I really like the mood going on in these pictures. For me, they have a Hitchcockian feeling about them. I particularly like the digital rendition of the birds in some of the pictures, they ad a somehow threatening edge to the images. The soft colors, airiness and the light are also quite eye-catching.Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 5Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 3Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 1Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 2Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 4Sasha Pivovarova shot by David Sims

STELLA McCARTNEY
Then there’s Stella, who, like Kenzo, is taking a surrealistic approach to her Fall campaign. The edgy scenes were shot in London and show the models partially submerged in a swimming pool (how cool is that, to just drown a really expensive coat in chlorine?) and standing on a street, surrounded by arrows, exclamation points and some more arrows. The slight strangeness and unexpectedness of the pictures are very appealing and a breath of fresh air.stella-mccartney-fw-campaign_1xstella-mccartney-fw-campaign_2xstella-mccartney-fw-campaign_3xstella-mccartney-fw-campaign_4Suvi Koponen and Chiharu Okunugi shot by Mert Alas and Marcus Piggott

The Resort 2014 collections have shown that jumpsuits don’t seem to go anywhere anytime soon – and I’m all for it: I love them. Because really, what’s not to like: You throw them on and are ready to go! Take a look at some pieces by designers such as Stella McCartney, Alber Elbaz for Lanvin and Derek Lam.

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The Net-A-Porter international sale is now on! Enjoy up to 50% off of designers such as Stella McCartney, Lanvin, Alexander Wang, Valentino, Marni, Saint Laurent, Chloé and many more. Check it out: http://www.net-a-porter.com/sale

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