Archives for posts with tag: Sophia Ahrens

So, after yesterday’s post with part I of my review of some of Fall’s 2013 campaigns, today I’m going to show you part II, aka The Bad or some really unimaginative campaigns. Coming from the biggest names out there, it’s rather depressing, really. These companies have access to the best photographers, make-up artists, hairstylists and models and still, the results are just dreary. *sad face*

(And don’t forget to tune in tomorrow for part III, The Ugly!)

CALVIN KLEIN
What the heck is that? Old-fashioned and boo-ho-ooring. In what kind of post-apocalyptic scenery are the models standing there, anyway? And who would say yes to this pitch: Oh yeah, great idea, let’s put the models in some kind of grey room with two doors in the corner that have no function whatsoever? Who would come up with such an idea? Well, I can tell you who already did come up with it: Dozens and dozens of executives who okayed this in the past – cause this is just the kind of ad we all have seen just too many times before.Madison Headrick & Shaun DeWet for Calvin Klein White Label FW 13.14 Campaign by Daniel JacksonMadison Headrick and Shaun DeWet shot by Daniel Jackson

Louis Vuitton Handbags
Yes, sure, Michelle Williams looks gorgeous; I want her hair, her brows and that lipstick, but isn’t there ANY other way to sell a handbag than to have the model contemplatively lean against it, casually throw it over her shoulder or shove it in her face?Michelle Williams for Louis Vuitton Handbags Campaign by Peter Lindberghlv-michelle-williams2Michelle Williams shot by Peter Lindbergh

CHLOE
And here we go again, a model just randomly waving her bag into the camera. Sorry, Chloé, I love you very much, but this ad is not worthy of your name. Boring and already been done a thousand times before (see Louis Vuitton, above, if you need any prove).Tess Hellfeuer, Marique Schimmel, Esther Heesch for Chloé FW 13.14 CampaignTess Hellfeuer, Marique Schimmel and Esther Heesch

PRADA
Now this is just lazy. What is this grey, low-budget concrete background anyway? Did they borrow it from the local mall photographer? This campaign looks like every single other campaign out there. I think that you really should be able to expect much more from Prada. Where was Miuccia when this happened? Even the likes of Christy Turlington and Freja Beha Erichson can’t save this mess. Just sad.PRADA FALL 2013 CAMPAIGN_2PRADA FALL 2013 CAMPAIGN_5PRADA FALL 2013 CAMPAIGN_9PRADA FALL 2013 CAMPAIGN_11Amanda Murphy, Cameron Russell, Caroline de Maigret, Catherine McNeil, Christy Turlington, Fei Fei Sun, Freja Beha Erichsen, Kristine Froseth, Malaika Firth, Rachel Williams and Sophia Ahrens shot by Steven Meisel

TOMMY HILFIGER
Tommy does what Tommy does best: Showing waspy, rich families come together to do waspy, rich-people things (this time, apparently, in college) and looking good while doing it.Tommy Hilfiger FW 13.14 Campaign by Craig McDeantommy-hilfiger-fall-ads

GUCCI
Oh, whatever, why bother with anything, let’s just prop the model on a black bachelor leather sofa from the 80s (and yep, let her shove the bag in her face). People will buy our crap anyway; it’s Gucci, y’all!Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_5Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_4Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_3Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_2Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_1Abbey Lee Kershaw and Adrien Sahores shot by Mert Alas & Marcus Piggott

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Ok, so let’s talk some more about the Fall 2013 campaigns. I get that the businesses behind these brands are multi-billion dollar operations that have to sell their merchandise; and in order to achieve that with the greatest amount of success, they have to appeal to a very wide range (of very rich) people. No, actually, they have to appeal to everyone – since the less rich will still buy the perfumes, underwear, sunglasses etc. they can afford – which makes the task even more difficult. So yeah, I guess that they can’t really take any risks, that they can’t experiment with new, innovative marketing ideas. But some of the images presented in the campaigns are so old-fashioned, so predictable, dull and boring, I wouldn’t take a second look if it wasn’t for the famous and renowned name splashed under it. Well, and that’s probably it, in the end: Who needs to risk losing customers with some edgy, over-the-top imagery, if you can just slap your big name under some unimaginative pictures.
So, without further ado, here I present you part I of what I’d like to call the „The Good (yeah, some are still good, after all, see also here and here), The Bad and The Ugly“. Stay tuned for part II, coming tomorrow, and part III, on Thursday.

The Good:

CARVEN
I really love the idea behind this campaign. The images are hauntingly beautiful, irritating and disturbing.  And despite the fact that the merchandise they are trying to sell here – clothes – are out of focus, you somehow still get a feeling for the texture and the (I guess) softness of the material. For my part, I just want to go and cozy up in one of the coats.Carven FW 13.14 Marine Deleeuw by Viviane Sassen_1Carven FW 13.14 Marine Deleeuw by Viviane Sassen_5Carven FW 13.14 Marine Deleeuw by Viviane Sassen_2Carven FW 13.14 Marine Deleeuw by Viviane Sassen_4
Marine Deleeuw shot by Viviane Sassen

PROENZA SCHOULER
I really like the mood going on in these pictures. For me, they have a Hitchcockian feeling about them. I particularly like the digital rendition of the birds in some of the pictures, they ad a somehow threatening edge to the images. The soft colors, airiness and the light are also quite eye-catching.Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 5Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 3Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 1Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 2Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 4Sasha Pivovarova shot by David Sims

STELLA McCARTNEY
Then there’s Stella, who, like Kenzo, is taking a surrealistic approach to her Fall campaign. The edgy scenes were shot in London and show the models partially submerged in a swimming pool (how cool is that, to just drown a really expensive coat in chlorine?) and standing on a street, surrounded by arrows, exclamation points and some more arrows. The slight strangeness and unexpectedness of the pictures are very appealing and a breath of fresh air.stella-mccartney-fw-campaign_1xstella-mccartney-fw-campaign_2xstella-mccartney-fw-campaign_3xstella-mccartney-fw-campaign_4Suvi Koponen and Chiharu Okunugi shot by Mert Alas and Marcus Piggott