Archives for posts with tag: David Sims

Part I and II of my little series of ad reviews have been easier to write than the last one, the Ugly. Why? Well, it wasn’t difficult to find the bad ads; and the good ones also stood out quite easily. The one ad (yep, just one) I thought of as the Ugly one is by Alexander McQueen.

ALEXANDER MCQUEEN
How must it be like to be an Alexander McQueen ad? You have no choice than to feel like the ugly sister besides such outlandish, beautiful and impossibly intricate, complex and elaborate gowns. I guess that whatever you do, you won’t be able to do justice to the clothes. I’m actually not sure about these ads; I don’t think that they are failing, but still, something is missing here, I can’t quite pinpoint, what. Even though I find the use of black and white quite striking, I still would have loved to see the gowns’ colors. Edie Campbell is doing a great job behind the mask; she’s really giving me the creeps with that stare. So help me out here: What do you think about the campaign?
Edie Campbell for Alexander McQueen FW 12.13 Campaign by David Sims_1Edie Campbell for Alexander McQueen FW 12.13 Campaign by David Sims_2alexander-mcqueen-fw-campaign3alexander-mcqueen-fw-campaign1alexander-mcqueen-fw-campaign2alexander-mcqueen-fw-campaign5alexander-mcqueen-fw-campaign6alexander-mcqueen-fw-campaign7alexander-mcqueen-fw-campaign8Edie Campbell shot by David Sims

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Ok, so let’s talk some more about the Fall 2013 campaigns. I get that the businesses behind these brands are multi-billion dollar operations that have to sell their merchandise; and in order to achieve that with the greatest amount of success, they have to appeal to a very wide range (of very rich) people. No, actually, they have to appeal to everyone – since the less rich will still buy the perfumes, underwear, sunglasses etc. they can afford – which makes the task even more difficult. So yeah, I guess that they can’t really take any risks, that they can’t experiment with new, innovative marketing ideas. But some of the images presented in the campaigns are so old-fashioned, so predictable, dull and boring, I wouldn’t take a second look if it wasn’t for the famous and renowned name splashed under it. Well, and that’s probably it, in the end: Who needs to risk losing customers with some edgy, over-the-top imagery, if you can just slap your big name under some unimaginative pictures.
So, without further ado, here I present you part I of what I’d like to call the „The Good (yeah, some are still good, after all, see also here and here), The Bad and The Ugly“. Stay tuned for part II, coming tomorrow, and part III, on Thursday.

The Good:

CARVEN
I really love the idea behind this campaign. The images are hauntingly beautiful, irritating and disturbing.  And despite the fact that the merchandise they are trying to sell here – clothes – are out of focus, you somehow still get a feeling for the texture and the (I guess) softness of the material. For my part, I just want to go and cozy up in one of the coats.Carven FW 13.14 Marine Deleeuw by Viviane Sassen_1Carven FW 13.14 Marine Deleeuw by Viviane Sassen_5Carven FW 13.14 Marine Deleeuw by Viviane Sassen_2Carven FW 13.14 Marine Deleeuw by Viviane Sassen_4
Marine Deleeuw shot by Viviane Sassen

PROENZA SCHOULER
I really like the mood going on in these pictures. For me, they have a Hitchcockian feeling about them. I particularly like the digital rendition of the birds in some of the pictures, they ad a somehow threatening edge to the images. The soft colors, airiness and the light are also quite eye-catching.Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 5Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 3Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 1Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 2Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 4Sasha Pivovarova shot by David Sims

STELLA McCARTNEY
Then there’s Stella, who, like Kenzo, is taking a surrealistic approach to her Fall campaign. The edgy scenes were shot in London and show the models partially submerged in a swimming pool (how cool is that, to just drown a really expensive coat in chlorine?) and standing on a street, surrounded by arrows, exclamation points and some more arrows. The slight strangeness and unexpectedness of the pictures are very appealing and a breath of fresh air.stella-mccartney-fw-campaign_1xstella-mccartney-fw-campaign_2xstella-mccartney-fw-campaign_3xstella-mccartney-fw-campaign_4Suvi Koponen and Chiharu Okunugi shot by Mert Alas and Marcus Piggott

The pictures I want to show you today are from different ad campaigns and editorials. Their different takes on masculinity and androgyny really caught my eye. I particularly like the Alexander Wang ad, I find the model’s pose and expression very striking. And I wouldn’t mind owning the outfit in the Calvin Klein ad.

Malgosia Bela for Alexander Wang Fall/Winter 13/14, shot by Steven KleinAlexander Wang FW 13.14

Daria Werbowy for Vogue Paris August 2013, shot by David SimsVOGUE PARIS AUGUST 2013 - DARIA WERBOWY BY DAVID SIMS_1

Karmen Pedaru for Vogue Paris August 2013, shot by Gilles BensimonKarmen Pedaru by Gilles Bensimon for Vogue Paris August 2013 [Editorial]

Vanessa Axente for Calvin Klein Fall/Winter 13/14, shot by Mert Alas&Marcus PiggottCalvin Klein-Herbst 2013

Crista Cober for Jalouse Magazine July/August 2013, shot by Frederike Helwig'On The Riviera' Crista Cober by Frederike Helwig for Jalouse Magazine July:August 2013 [Editorial]

Hilary Rhoda for Helmut Lang Fall/Winter 13/14, shot by Daniel JacksonHilary Rhoda for Helmut Lang FW 13.14 Campaign by Daniel Jackson

Here is a look at some of Fall´s 2013 campaigns. Which one do you like?

GivenchyImageImageModel: Carine Roitfeld, Julia Restoin-Roitfeld, Amanda Seyfried
Photographed by: Mert & Marcus

Valentino Accessories
ImageModel: Terry Richardson
Photographed by: Terry Richardson

Saint Laurent
Image

ImageModel: Cara Delevigne
Photographed by: Hedi Slimane

Jean-Paul Gaultier
ImageModel: Karlie Kloss.
Photographed by: Stephane Sednaoui

Balenciaga
Image

ImageModel: Kristen McMenamy
Photographed by: Steven Klein

Salvatore Ferragamo
ImageImageModel: Daria Werbowy
Photographed by: David Sims

Giorgio Armani
ImageModel: Mariacarla Boscono
Photographed by: Mert & Marcus

Donna Karan
ImageImageModel: Catherine McNeil
Photographed by: Mikael Jansson

Marc Jacobs
ImageModels: Edie Campbell, Lily McMenamy (yep, that would be Kristen McMenamy´s daughter, 90s supermodel and the headless Balenciaga model seen above)
Photographed by: Juergen Teller

Tom Ford
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Models: Joo Park, Gemma Refoufi, Herieth Paul, & Zuzanna Bijoch
Photographed by: Tom Ford