So, after yesterday’s post with part I of my review of some of Fall’s 2013 campaigns, today I’m going to show you part II, aka The Bad or some really unimaginative campaigns. Coming from the biggest names out there, it’s rather depressing, really. These companies have access to the best photographers, make-up artists, hairstylists and models and still, the results are just dreary. *sad face*
(And don’t forget to tune in tomorrow for part III, The Ugly!)
CALVIN KLEIN
What the heck is that? Old-fashioned and boo-ho-ooring. In what kind of post-apocalyptic scenery are the models standing there, anyway? And who would say yes to this pitch: Oh yeah, great idea, let’s put the models in some kind of grey room with two doors in the corner that have no function whatsoever? Who would come up with such an idea? Well, I can tell you who already did come up with it: Dozens and dozens of executives who okayed this in the past – cause this is just the kind of ad we all have seen just too many times before.Madison Headrick and Shaun DeWet shot by Daniel Jackson
Louis Vuitton Handbags
Yes, sure, Michelle Williams looks gorgeous; I want her hair, her brows and that lipstick, but isn’t there ANY other way to sell a handbag than to have the model contemplatively lean against it, casually throw it over her shoulder or shove it in her face?Michelle Williams shot by Peter Lindbergh
CHLOE
And here we go again, a model just randomly waving her bag into the camera. Sorry, Chloé, I love you very much, but this ad is not worthy of your name. Boring and already been done a thousand times before (see Louis Vuitton, above, if you need any prove).Tess Hellfeuer, Marique Schimmel and Esther Heesch
PRADA
Now this is just lazy. What is this grey, low-budget concrete background anyway? Did they borrow it from the local mall photographer? This campaign looks like every single other campaign out there. I think that you really should be able to expect much more from Prada. Where was Miuccia when this happened? Even the likes of Christy Turlington and Freja Beha Erichson can’t save this mess. Just sad.Amanda Murphy, Cameron Russell, Caroline de Maigret, Catherine McNeil, Christy Turlington, Fei Fei Sun, Freja Beha Erichsen, Kristine Froseth, Malaika Firth, Rachel Williams and Sophia Ahrens shot by Steven Meisel
TOMMY HILFIGER
Tommy does what Tommy does best: Showing waspy, rich families come together to do waspy, rich-people things (this time, apparently, in college) and looking good while doing it.
GUCCI
Oh, whatever, why bother with anything, let’s just prop the model on a black bachelor leather sofa from the 80s (and yep, let her shove the bag in her face). People will buy our crap anyway; it’s Gucci, y’all!Abbey Lee Kershaw and Adrien Sahores shot by Mert Alas & Marcus Piggott