Archives for posts with tag: Chiharu Okunugi

The faces of fashion are white, young and thin. No breaking news here. When a magazine decides to use a plus-sized model in an editorial, the emphasis lies on the fact that she’s not “straight-sized” and she’s often nude or semi-nude. It’s extremely rare that a heavier model is used without her curves being explicitly mentioned and made the focus of the spread. The same goes with age. It will be the main subject of the article and it will be mentioned how good the model still looks – for her age, of course. And most often than not, you will see the face of one of the supes of yesteryear like Linda, Christy or Helena.
Harper’s Bazaar is now doing an “homage to the diversity of women” in their September issue, cast and styled by the magazine’s Global Fashion Director Carine Roitfeld and shot by Karl Lagerfeld. I seriously don’t know what to think about this editorial. First, and most importantly, I think that diversity should be normal, a thing seen in every magazine, all the time, without a special mention, without it being an “homage”. The variety of model shape, age, size and race used here is rare and great, but it would be even better if it were just a “normal” editorial, not an oddity. I also don’t know what to make of the juxtaposition of old and young, big and small, straight-sized and plus-sized. What exactly is the point here? To show how crazy-old one model is? Or how freakishly tall another? It kind of leaves a bitter aftertaste and reminds me a little bit of a circus freak show. So, what do you think? Am I being too sensitive? Or do you agree?

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Ok, so let’s talk some more about the Fall 2013 campaigns. I get that the businesses behind these brands are multi-billion dollar operations that have to sell their merchandise; and in order to achieve that with the greatest amount of success, they have to appeal to a very wide range (of very rich) people. No, actually, they have to appeal to everyone – since the less rich will still buy the perfumes, underwear, sunglasses etc. they can afford – which makes the task even more difficult. So yeah, I guess that they can’t really take any risks, that they can’t experiment with new, innovative marketing ideas. But some of the images presented in the campaigns are so old-fashioned, so predictable, dull and boring, I wouldn’t take a second look if it wasn’t for the famous and renowned name splashed under it. Well, and that’s probably it, in the end: Who needs to risk losing customers with some edgy, over-the-top imagery, if you can just slap your big name under some unimaginative pictures.
So, without further ado, here I present you part I of what I’d like to call the „The Good (yeah, some are still good, after all, see also here and here), The Bad and The Ugly“. Stay tuned for part II, coming tomorrow, and part III, on Thursday.

The Good:

CARVEN
I really love the idea behind this campaign. The images are hauntingly beautiful, irritating and disturbing.  And despite the fact that the merchandise they are trying to sell here – clothes – are out of focus, you somehow still get a feeling for the texture and the (I guess) softness of the material. For my part, I just want to go and cozy up in one of the coats.Carven FW 13.14 Marine Deleeuw by Viviane Sassen_1Carven FW 13.14 Marine Deleeuw by Viviane Sassen_5Carven FW 13.14 Marine Deleeuw by Viviane Sassen_2Carven FW 13.14 Marine Deleeuw by Viviane Sassen_4
Marine Deleeuw shot by Viviane Sassen

PROENZA SCHOULER
I really like the mood going on in these pictures. For me, they have a Hitchcockian feeling about them. I particularly like the digital rendition of the birds in some of the pictures, they ad a somehow threatening edge to the images. The soft colors, airiness and the light are also quite eye-catching.Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 5Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 3Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 1Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 2Sasha Pivovarova by David Sims for Proenza Schouler FW 13.14 Ad Camapign 4Sasha Pivovarova shot by David Sims

STELLA McCARTNEY
Then there’s Stella, who, like Kenzo, is taking a surrealistic approach to her Fall campaign. The edgy scenes were shot in London and show the models partially submerged in a swimming pool (how cool is that, to just drown a really expensive coat in chlorine?) and standing on a street, surrounded by arrows, exclamation points and some more arrows. The slight strangeness and unexpectedness of the pictures are very appealing and a breath of fresh air.stella-mccartney-fw-campaign_1xstella-mccartney-fw-campaign_2xstella-mccartney-fw-campaign_3xstella-mccartney-fw-campaign_4Suvi Koponen and Chiharu Okunugi shot by Mert Alas and Marcus Piggott

So, after posting the fashion video for Love, I just had to show you the covers (yep, there are multiple) for the glossy’s 5th anniversary issue. They are playful, colourful and fun with a not-so-serious attitude. The magazine pays homage to – who would have guessed it – Minnie Mouse; the Disney character is not only one of five cover girls, but is also featured on Love’s website in a very entertaining, interactive game. Well, it’s not really a game, the cursor is basically Minnie’s hand and you can go and grab  stuff. Oh, just go and see for yourself!
The mouse ears worn by the models have been made exclusively for the magazine by luxury brands such as Gucci, Miu Miu, Louis Vuitton and Prada. Check out the video below to see them all.
Katie Grand, Love’s editor-in-chief, said that she was inspired by her Instagram feed: “As work began on this issue, that famous Herb Ritts shot of Madonna popped up on my Instagram feed, the one where she’s in bed wearing the Minnie Mouse ears. There was something about that look – knowing, but genuine, and genuinely sweet – that got me thinking. And I’ve always been a big fan of Minnie’s style and that polka-dot bow.”
Well, I just love Love’s covers! Take a look for yourself!

Minnie_Mouse_LOVECara-Love Love_Edie Georgia_Love