Archives for posts with tag: Calvin Klein

Fashion brands love to put out some arty-farty, pretentious and affected ads and movies (see the current Calvin Klein underwear campaign, in which a buttered up Christy Turlington talks about how her panties make her feel; or who could possibly forget Brad Pitt meditating about journeys, plans and dreams in last year’s Chanel Nr. 5 campaign). Today’s edition comes courtesy of Kate and Laura Mulleavy, the sisters behind Rodarte. This Must Be the Only Fantasy is a film collaboration between the fashion house and director Todd Cole, produced by The Creators Project and with (great, if I might add) music by Beach House. They combine magical realism, 1980s video games, fantasy role playing games and some of Rodarte’s absolutely gorgeous pieces from their spring/summer 2013 collection to create this odd, strange short movie about  “mostly teenage kids, just hanging out in the suburbs of LA, killing time, chatting inanities, looking for kicks. It just so happens that the magic from their games has spilled out into the physical world. So the film becomes a contemporary take on the fantasy genre, while also merging art, action, music, and fashion” (The Creators Project). Yeah, yeah, whatever. I have more important questions: Did the dress stay intact after the young girl’s ride on that unicorn? Why didn’t they show more pieces from the collection? Why is Frodo sitting on a throne made out of gaming joysticks and consoles? Was there melted chocolate in the boy’s cup? And what is a Sith Lord doing in the suburbs?

Advertisements

So, after yesterday’s post with part I of my review of some of Fall’s 2013 campaigns, today I’m going to show you part II, aka The Bad or some really unimaginative campaigns. Coming from the biggest names out there, it’s rather depressing, really. These companies have access to the best photographers, make-up artists, hairstylists and models and still, the results are just dreary. *sad face*

(And don’t forget to tune in tomorrow for part III, The Ugly!)

CALVIN KLEIN
What the heck is that? Old-fashioned and boo-ho-ooring. In what kind of post-apocalyptic scenery are the models standing there, anyway? And who would say yes to this pitch: Oh yeah, great idea, let’s put the models in some kind of grey room with two doors in the corner that have no function whatsoever? Who would come up with such an idea? Well, I can tell you who already did come up with it: Dozens and dozens of executives who okayed this in the past – cause this is just the kind of ad we all have seen just too many times before.Madison Headrick & Shaun DeWet for Calvin Klein White Label FW 13.14 Campaign by Daniel JacksonMadison Headrick and Shaun DeWet shot by Daniel Jackson

Louis Vuitton Handbags
Yes, sure, Michelle Williams looks gorgeous; I want her hair, her brows and that lipstick, but isn’t there ANY other way to sell a handbag than to have the model contemplatively lean against it, casually throw it over her shoulder or shove it in her face?Michelle Williams for Louis Vuitton Handbags Campaign by Peter Lindberghlv-michelle-williams2Michelle Williams shot by Peter Lindbergh

CHLOE
And here we go again, a model just randomly waving her bag into the camera. Sorry, Chloé, I love you very much, but this ad is not worthy of your name. Boring and already been done a thousand times before (see Louis Vuitton, above, if you need any prove).Tess Hellfeuer, Marique Schimmel, Esther Heesch for Chloé FW 13.14 CampaignTess Hellfeuer, Marique Schimmel and Esther Heesch

PRADA
Now this is just lazy. What is this grey, low-budget concrete background anyway? Did they borrow it from the local mall photographer? This campaign looks like every single other campaign out there. I think that you really should be able to expect much more from Prada. Where was Miuccia when this happened? Even the likes of Christy Turlington and Freja Beha Erichson can’t save this mess. Just sad.PRADA FALL 2013 CAMPAIGN_2PRADA FALL 2013 CAMPAIGN_5PRADA FALL 2013 CAMPAIGN_9PRADA FALL 2013 CAMPAIGN_11Amanda Murphy, Cameron Russell, Caroline de Maigret, Catherine McNeil, Christy Turlington, Fei Fei Sun, Freja Beha Erichsen, Kristine Froseth, Malaika Firth, Rachel Williams and Sophia Ahrens shot by Steven Meisel

TOMMY HILFIGER
Tommy does what Tommy does best: Showing waspy, rich families come together to do waspy, rich-people things (this time, apparently, in college) and looking good while doing it.Tommy Hilfiger FW 13.14 Campaign by Craig McDeantommy-hilfiger-fall-ads

GUCCI
Oh, whatever, why bother with anything, let’s just prop the model on a black bachelor leather sofa from the 80s (and yep, let her shove the bag in her face). People will buy our crap anyway; it’s Gucci, y’all!Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_5Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_4Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_3Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_2Abbey Lee Kershaw & Adrien Sahores for Gucci FW 13.14 Campaign by Mert Alas & Marcus Piggott_1Abbey Lee Kershaw and Adrien Sahores shot by Mert Alas & Marcus Piggott

The pictures I want to show you today are from different ad campaigns and editorials. Their different takes on masculinity and androgyny really caught my eye. I particularly like the Alexander Wang ad, I find the model’s pose and expression very striking. And I wouldn’t mind owning the outfit in the Calvin Klein ad.

Malgosia Bela for Alexander Wang Fall/Winter 13/14, shot by Steven KleinAlexander Wang FW 13.14

Daria Werbowy for Vogue Paris August 2013, shot by David SimsVOGUE PARIS AUGUST 2013 - DARIA WERBOWY BY DAVID SIMS_1

Karmen Pedaru for Vogue Paris August 2013, shot by Gilles BensimonKarmen Pedaru by Gilles Bensimon for Vogue Paris August 2013 [Editorial]

Vanessa Axente for Calvin Klein Fall/Winter 13/14, shot by Mert Alas&Marcus PiggottCalvin Klein-Herbst 2013

Crista Cober for Jalouse Magazine July/August 2013, shot by Frederike Helwig'On The Riviera' Crista Cober by Frederike Helwig for Jalouse Magazine July:August 2013 [Editorial]

Hilary Rhoda for Helmut Lang Fall/Winter 13/14, shot by Daniel JacksonHilary Rhoda for Helmut Lang FW 13.14 Campaign by Daniel Jackson