Archives for posts with tag: ad campaign

As it has become some kind of a tradition, I’m sending you into the weekend with a bunch of pretty pictures (and a video), this time presented by Valentino. For the fashion house’s Fall 2013 campaign, the brand’s creative directors Maria Grazia Chiuri and Pierpaolo Piccioli took inspiration in Dutch painters like Rembrandt and Vermeer. Chiuri said that the “women were represented like paintings, caught in the intimacy and magic of their gestures,” while Piccioli added that the campaign showed “the magnificence of Flemish lights and 10 different characters of contemporary feminine grace and regality.” The models are placed next to classic elements of still-life paintings: a vase of flowers, a bunch of asparagus, feathers and grapes. I like how they threw some pieces of the season’s accessories into the mix. Very serene and pretty images. Well done. The images were shot by Inez van Lamsweerde and Vinoodh Matadin.Valentino FW 13.14 Campaign by Inez & Vinoodh_1Valentino FW 13.14 Campaign by Inez & Vinoodh_4Valentino FW 13.14 Campaign by Inez & Vinoodh_5Valentino FW 13.14 Campaign by Inez & Vinoodh_8Valentino FW 13.14 Campaign by Inez & Vinoodh_9Valentino FW 13.14 Campaign by Inez & Vinoodh_10Valentino FW 13.14 Campaign by Inez & Vinoodh_11Valentino FW 13.14 Campaign by Inez & Vinoodh_12

Fashion brands love to put out some arty-farty, pretentious and affected ads and movies (see the current Calvin Klein underwear campaign, in which a buttered up Christy Turlington talks about how her panties make her feel; or who could possibly forget Brad Pitt meditating about journeys, plans and dreams in last year’s Chanel Nr. 5 campaign). Today’s edition comes courtesy of Kate and Laura Mulleavy, the sisters behind Rodarte. This Must Be the Only Fantasy is a film collaboration between the fashion house and director Todd Cole, produced by The Creators Project and with (great, if I might add) music by Beach House. They combine magical realism, 1980s video games, fantasy role playing games and some of Rodarte’s absolutely gorgeous pieces from their spring/summer 2013 collection to create this odd, strange short movie about  “mostly teenage kids, just hanging out in the suburbs of LA, killing time, chatting inanities, looking for kicks. It just so happens that the magic from their games has spilled out into the physical world. So the film becomes a contemporary take on the fantasy genre, while also merging art, action, music, and fashion” (The Creators Project). Yeah, yeah, whatever. I have more important questions: Did the dress stay intact after the young girl’s ride on that unicorn? Why didn’t they show more pieces from the collection? Why is Frodo sitting on a throne made out of gaming joysticks and consoles? Was there melted chocolate in the boy’s cup? And what is a Sith Lord doing in the suburbs?

Part I and II of my little series of ad reviews have been easier to write than the last one, the Ugly. Why? Well, it wasn’t difficult to find the bad ads; and the good ones also stood out quite easily. The one ad (yep, just one) I thought of as the Ugly one is by Alexander McQueen.

ALEXANDER MCQUEEN
How must it be like to be an Alexander McQueen ad? You have no choice than to feel like the ugly sister besides such outlandish, beautiful and impossibly intricate, complex and elaborate gowns. I guess that whatever you do, you won’t be able to do justice to the clothes. I’m actually not sure about these ads; I don’t think that they are failing, but still, something is missing here, I can’t quite pinpoint, what. Even though I find the use of black and white quite striking, I still would have loved to see the gowns’ colors. Edie Campbell is doing a great job behind the mask; she’s really giving me the creeps with that stare. So help me out here: What do you think about the campaign?
Edie Campbell for Alexander McQueen FW 12.13 Campaign by David Sims_1Edie Campbell for Alexander McQueen FW 12.13 Campaign by David Sims_2alexander-mcqueen-fw-campaign3alexander-mcqueen-fw-campaign1alexander-mcqueen-fw-campaign2alexander-mcqueen-fw-campaign5alexander-mcqueen-fw-campaign6alexander-mcqueen-fw-campaign7alexander-mcqueen-fw-campaign8Edie Campbell shot by David Sims

For the third consecutive season, Juergen Teller shot Daria Werbowy for Céline‘s Fall 2013 campaign. And if you know Juergen Teller, you pretty much know how the pictures will look like. No different here: Candid, raw glamour and an overexposed, bare face with minimal make-up for the model (except for a dark red lip in some of the shots). I still really like the campaign, though, it’s actually one of my favorite of the Autumn/Winter 2013 season. I particularly like the bright patterned walls, the plaid print of the coat and the stonework as stark contrasts to the minimal designs of the Fall collection. Check it out for yourself:

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